The weather is warming up in Michigan, meaning the list of outdoor activities for community members to take part in are on the rise.
One of those activities many look forward to each year is the opening day of the summer outdoor Marshall Area Farmers Market, which is set for Saturday, May 1 at 125 West Green St.
Farmers Market Manager Pam Wolfersberger said she is looking forward to being outside in the sunshine and the enjoyment of the community interacting with one another on opening day.
“What I’m looking forward to for opening day is being outside in the sunshine,” said Wolfersberger. “We will be able to have music and opening for us will be Jim Jam-- Jim Oliver and Jim Dyer playing their jam session music. The market looks forward to them opening our season as they have for the past several years.”
One of the vendors at this summer’s market will be Hazel Family Farm, a local business started by Todd and Barb Hazel in 2018 when they started selling their products through the farmers market.
Todd said selling through the farmers market in Marshall has been beneficial to help build sustainable relationships with customers throughout the past few years.
“We’ve gotten quite a following of people that look for us and look for our stuff,” Todd Hazel said. “Word of mouth is awesome, especially in the Marshall area, so we’ve gotten a lot of help that way. We’ve just got a very good following and they (the farmers market) do a lot of our promotion for us.”
Todd grew up right down the road from where he and Barb live now as his parents owned the 55-acre property that Todd and Barb bought from them after they got married so they could build off the original farm Todd’s parents owned. The two moved to the farm in July of 2001.
Barb also grew up on a farm and met Todd while in the same FFA class, a career and technical student organization that promotes and supports agricultural education. Barb’s father was the FFA advisor at the time as well, giving the two plenty of training from a young age to be able to now operate a farm together.
“My folks had always gardened and I was really familiar with that,” said Barb. “I had a lot of background with flowers also, and we thought ‘well we’ll just try to do some of the vegetables, produce and also some of the cut flowers’ because at the farmers markets we had always seen that too.”
Todd said the experience they both have possessed throughout the years and the things they have learned about farming together has been valuable.
“We both had a lot of training through FFA with the gardening and the greenhouse stuff and the cut flowers, which was really valuable and really helped give us the idea to do this,” said Todd.
Both said the support from community members has been key to their business, with Todd explaining how vendors at the market root for each other’s success while Barb talked about how the market has supported their business from day one.
“The other vendors at the market have really encouraged us and helped us out with some ideas and different avenues we could look at,” Todd said. “The Marshall market is a real community, it’s really cool where everybody’s in competition to make as much as they can, but everybody wants everybody to do well.”
“Everybody’s always been really helpful,” said Barb. “Jen Rice was the farmers market manager when we started and when we kind of asked about the particulars of being a vendor, she was giving us paperwork and explaining stuff and was just really informative and helpful and it was just a very good environment to kind of learn more about it before we actually got into it.”
Wolfersberger expressed a similar sentiment in terms of the community environment the farmers market provides and said she encourages community members to know where their food comes from and to buy local.
“The market provides a good sense of community interaction for Marshall,” Wolfersberger said. “Our vendors and volunteers enjoy seeing our weekly ‘friends,’ better known as our customers. I do believe our farmers market is a great service to Marshall. We provide healthy food sources, we have farm grown fruits and vegetables, some are organically grown but as a customer you can meet the farmer who grew the produce you are purchasing. Our meat and dairy come from farms where the animals are treated humanely, raised as members of the farmers’ family. My biggest belief is know where your food comes from and choose local.”
While the COVID-19 pandemic has had a negative effect on many businesses, the Hazels said they saw an increase in new customers, especially during the start of pandemic last year when more people may have been hesitant about who was handling the food they may consume.
“I think it ended up helping the market because we got more and different customers,” said Todd “They started coming out to see what is offered so they wouldn’t have to go to the grocery store because they know that we were the only ones touching the food and it wasn’t being handled by many different people and that it was locally grown.”
“That was actually surprising that it brought out different customers and more customers than we thought,” Barb Hazel added.
The two said the most negative impact the pandemic had on business was on the production level as the Hazels have ordered materials needed for the farm from back in December, with the two saying some of those things are either just arriving or haven’t arrived yet at all.
“Some of it is the material logistics but some of it is also they don’t have enough workers to get the stuff packed and shipped,” Barb said.
“I’m still waiting on pots and we were waiting on seeds and stuff that was ordered back in December that should have been here by February,” Todd said.
The Marshall Area Farmers Market will begin at 8 a.m. on opening day until 1 p.m. and will happen every Saturday into October at the same times each week.
Wolfersberger said the market will continue to change and evolve its health and safety practices as health department regulations are updated at the state and county level.